A perfectly targeted prospect lands on your website ... and then they leave and buy six months later from the guy who happened to call them when they were ready to purchase.
How do you turn a visitor into a customer?
You give them something that they value, repeatedly, and in the process build up their opinion of you and the relationship between you until it becomes almost automatic to purchase from YOU and not that guy who just called on the phone.
This valuable information can take the form of
- a blog about the industry and your place in it
- an email newsletter with a useful tip each week
- case studies of how specific problems were solved
- white papers that go into more depth
- basic info about your order process so they don't need to call and ask
- and many other creative options...
Want to learn more? Read my blog.
Don't have time for all this writing? Contact me and I can do it for you.