The Blog
Content marketing brings the customer to you when they have a problem to solve and keeps them engaged and coming back until they are ready to make one, or many, purchases from you to help solve that problem. It's built on a foundation of relationships, a focus on what the customer needs versus what you want to provide, and the development of trust.
Many of these things sound a bit like throw-away buzzwords, but they are principles that I have seen to be effective in action. I am blogging about content marketing from the point of view of someone in the industrial sector because I believe there are untapped opportunities for business building that should be fulfilled.
Biography
When I was in college I would make those who asked my major blink in surprise. "How does that work?" they'd ask. A B.S. in Engineering and a B.A. in English at the same time reflected my own ability to look at the world in different ways.
I then spent 9 years as an adhesives formulator for the residential construction and non-automotive transportation markets. Working in cross-functional teams for successful product launches inspired me to earn my MBA to better understand how the different sections of a business needed to interact for overall financial success.
But it was the internet that really pulled me into marketing. I began blogging in 2005 to share details of an artistic hobby, but also began reading about better blogging and how it could become a business and about how to get readers to your blog. In other words, I began learning how to market.
In 2009 I became serious about learning and practicing copywriting skills, which inspired me to open Leading with Content to blog about content marketing and offer my services in turning website visitors into customers.
For a more detailed look at my professional background see my LinkedIn profile.
For an overview of me and my projects go to my home page at http://www.bethrobinson.me.